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As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.

This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.

Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.

• 00:45 Introducing Avery Thatcher: A Journey Through Pricing
• 03:30 From Nurse to Entrepreneur: Avery's Business Genesis
• 04:57 The Challenges of Transitioning to Business and Pricing Strategies
• 10:38 Embracing Tiered Pricing for Inclusivity and Success
• 16:04 The Power of Curiosity in Business and Pricing
• 17:38 Leveraging Niches and Understanding Customer Needs
• 23:48 Looking Ahead: Expanding Avery's Impact

Episode Links:

Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnout

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. 

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