Marketing and Margaritas

Is Advantage+ Really an Advantage? Meta’s AI Shift Unpacked


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Is Meta’s Advantage+ really living up to its name—or just another push toward less control?

In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries.

From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy.


Want a FREE Meta Audit? Book a call with Madelene >> here

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Marketing and MargaritasBy Marketing and Margaritas