When used effectively, AI can refine your ideas, help you gain clarity, and accelerate tasks that previously took hours. But when it’s overdone, it strips away your originality and leaves your brand looking and feeling a bit expressionless.

In this episode, I share how to use AI as a creative collaborator without losing your human edge. You’ll learn:

• The “Botox test” for your brand copy (and how to tell when AI is overdone)
• How to train your tools to understand your tone of voice
• Why relying on AI for strategy leads to generic results
• Simple ways to use AI to brainstorm, organize, and refine (not replace) your ideas
• How storytelling keeps your content feeling alive, human, and magnetic

✨ Mentioned in this Episode

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Related Episodes:

The Power of Messaging: How to Speak Directly to Your Ideal Client

From Stage to Strategy: Jimi Gibson on the Magic of Storytelling in Marketing

AI in Your Marketing: 10 Ways to Keep It Authentic and Effective