Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape.

We explore:

• What $8M actually delivers
• Social and digital amplification
• ROI realities
• Alternative uses of that budget

Whether you’re a marketer, creator, or curious consumer, we break down why brands still pay premium prices for one night of exposure - and how they aim to stretch that value long after kickoff.

Tune in to decide: Is an $8M Super Bowl ad still worth it?

Branding with Becks