How much screen time is too much and is a full digital detox really the answer?

In this episode, I’m joined by Eli Singer to talk about a more realistic, sustainable approach to digital wellness for families. We dive into how parents can build healthy screen-time habits without shame, guilt, or extreme rules and why balance beats burnout when it comes to technology at home.

You’ll learn:

• Why “digital detoxes” often backfire

• How to create healthier screen-time boundaries

• What realistic digital wellness actually looks like in everyday life

• How to shift from control and guilt to connection and trust

• Practical strategies families can start using right away

If you’re a social media user or a parent feeling overwhelmed by screens, social media, and devices, this conversation will help you rethink screen time in a way that’s healthy, doable, and sustainable.

🎧 Tune in for a guilt-free, modern take on screen time and digital habits with Eli Singer.

Learn more: https://offline.now/

Connect with Becks: Becsea.com

If you want sustainable business growth, you can’t rely on customer acquisition alone. In this episode, I sit down with Matt Holman, founder of Commerce Catalyst, to break down proven community building and customer retention strategies.

Matt shares how to build a thriving community ecosystem that prioritizes member value, strengthens loyalty, and increases long-term revenue through optimized subscription strategies.

We cover:

-Community building strategies that drive real business growth

-Customer retention vs. customer acquisition

-Subscription strategy optimization for recurring revenue

-Using data personalization to increase loyalty and engagement

-Building effective feedback loops to improve your offers

If you're a founder, entrepreneur, or small business owner looking to strengthen your marketing strategy, scale your subscription model, and build a loyal community around your brand - this conversation delivers actionable insight you can implement immediately.

Learn more: https://www.ccatalyst.co

Today's conversation is a powerful reminder for entrepreneurs to embrace their unique journey and stay connected to their “why.” Ann Lopez shares the story behind building Studio 790 from the ground up - without a design degree, MBA, or traditional path.

She dives into how intuition, storytelling, and authenticity became the foundation of her success and why strong branding goes far beyond aesthetics.

Ann discusses:

-learning to let go of control as a founder

-understanding marketing as a long-term investment

-balancing creativity with strategy to build a sustainable business

If you’re building a brand, growing a creative business, or navigating entrepreneurship on your own terms, this episode is for you.

https://www.studio790.com/

becsea.com

Lizzie, an experienced Space Coast Florida realtor, is joining us on the show today to share valuable insights on how to approach the current market dynamics and make informed decisions. We will explore practical tips for anyone looking to buy or sell a home this year.

Work with Lizzie

Unlock the secret to influencer marketing that actually drives sales, without breaking the bank. Chelsea Clark, founder of Momfluence, shares how she built a network of nearly 9,000 mom creators and scaled campaigns that are authentic, values-driven, and ROI-focused.In this episode, you’ll learn:-Why consistent, multi-touch campaigns outperform one-off posts-How to build trust with creators without micromanaging-Tips for budget-friendly campaigns using gifted content and targeted ads-Why smaller, niche influencers often outperform big namesIf you’re a small brand, startup, or entrepreneur looking to make your influencer dollars count, this episode is your blueprint for building long-term relationships, trustworthy content, and campaigns that convert.Listen and transform your influencer strategy today!

Work with Momfluence: https://www.momfluence.co/

Connect with Branding with Becks: https://becsea.com/

What does it take to build a thriving café in one of the most competitive cities in the world and then successfully expand it across state lines?

In this episode, I sit down with Justin Giuffrida, founder of Citizens, an Australian-inspired café that began in NYC and has grown into a community-centered, data-driven business.

Justin shares the story of bringing Australian café culture to the US and building a brand rooted in connection - not just coffee.

We also dive into Citizens’ strategic expansion into Texas, including how Justin evaluated new markets, used data to guide decisions, and ensured the brand’s core identity translated beyond New York.

Rather than expanding quickly for the sake of growth, Citizens approached Texas with intentionality - focusing on location selection, community integration, and maintaining brand standards.

In this conversation, we cover:

• Transitioning from finance to entrepreneurship

• The role of data in smart expansion decisions

• Why community is Citizens’ biggest competitive advantage

• How equity crowdfunding allows customers to become investors

• Defining brand pillars to scale sustainably across markets

Whether you’re growing a brick-and-mortar brand, considering multi-state expansion, or building something community-driven from the ground up, this episode is packed with insights.

Learn more: https://citizensallday.com/

Connect with Becks: https://becsea.com

How can we move from feeling overwhelmed to aligned?

Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process.

In this episode, Jacinta shares practical strategies for growing with clarity, confidence, and balance.

Work with Jacinta

Branding with Becks

In today’s fast-paced business landscape, effective leadership requires creativity, adaptability, and resilience. In this podcast episode, James Rose, founder of Inflectiv Group, shares his entrepreneurial journey and the lessons he learned navigating the global financial crisis. We dive into creative leadership, overcoming adversity, building resilient businesses, and leading through uncertainty. This episode is packed with insights for entrepreneurs, business owners, and leaders looking to grow, innovate, and thrive in challenging economic times.https://www.inflectivgroup.com/

Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape.

We explore:

• What $8M actually delivers
• Social and digital amplification
• ROI realities
• Alternative uses of that budget

Whether you’re a marketer, creator, or curious consumer, we break down why brands still pay premium prices for one night of exposure - and how they aim to stretch that value long after kickoff.

Tune in to decide: Is an $8M Super Bowl ad still worth it?

Branding with Becks

In this episode, I explore the profound impact of the Harry Potter series-not just as a beloved story, but as a powerful lifestyle brand that creates deep community and a sense of belonging. I share my personal experience attending the Harry Potter Broadway play and use it as a lens to unpack the marketing strategies that have turned the Wizarding World into a lasting cultural phenomenon.

We will dive into how immersive experiences, identity-based marketing through Hogwarts houses, and emotional storytelling have fueled decades of brand loyalty. I also break down what small brands and creators can learn from Harry Potter’s success, from building community to creating meaningful, long-term connections with their audiences.

Whether you’re a marketer, entrepreneur, or lifelong Potter fan, this episode looks at why the magic still works and how you can apply those lessons to your own brand.