I’m unpacking whether influencer marketing still actually works, and the shifts creators and brands need to know in 2025.From micro-influencers and niche authority to the power of long-form trust-building, the landscape is changing (but the opportunity is still very real).Let’s talk strategy, impact, and where things are headed. ☕📲

No fluff, no magic potions-just the real habits and products that helped me grow my hair longer, stronger, and healthier over time. In this episode, I’m breaking down my go-to hair care practices, the mindset shift that changed everything, and what I stopped doing to see real results. If you're on a hair growth journey, this is your sign to stay consistent and trust the process.

This one’s for the content creator who’s questioning if it’s worth it.

In this quick sip of encouragement on The Brew with Becks, I’m reminding you that putting yourself out there takes realcourage. It’s vulnerable. It’s exhausting. But it also makes impact.

If you needed a sign to keep going — this is it.
You’re doing better than you think. ☕💻

Not following all the latest trends and social media hype is totally achievable and empowering.

In today's episode, we discuss defining your personal style, pausing before purchases, investing in quality pieces, and curating a capsule wardrobe. Remember, trends fade but your authentic style lasts-don’t let FOMO get to you!

In this 5-minute microepisode of The Brew with Becks, I’m walking you through a simple, clarity-boosting activity to help you define your top 3 content pillars.

Whether you're starting fresh or pivoting your brand, this is your moment to get focused — because when you know your pillars, you never run out of aligned content ideas.

Grab a pen and paper (or your Notes app). Let’s brew on it. ☕️

🎯 If your content isn’t resonating, it might not be your visuals, captions, or even timing. It might be your audience’s age.

In this episode, I’m breaking down why creating age-appropriate content is one of the most overlooked strategies for growth, trust, and engagement on social media.

We’ll cover:
-How to identify the true age of your audience (with or without analytics)
-How tone, trends, and timing shift with age
-Why your content might feel “off” to them—and how to fix it
-The difference between being trendy and being relatable

Whether you're marketing to Gen Z, Millennials, or moms in their 40s, this episode will help you craft content they actually connect with.

In this quick micro episode of The Brew with Becks, I’m sharing the 3 non-negotiables I always pencil into my calendar — no matter how packed my week gets.

From wellness walks and branding blocks to beach days or Disney resets, these calendar appointments help me stay creative, consistent, and connected.

Whether you're a content creator, entrepreneur, or just craving a bit more balance — this one’s your reminder to make space for what matters.

☕ Let’s sip on it.

💥 Can you actually go viral without spending a lot of money on ads? Absolutely. In this episode, we’re diving deep into the art of organic buzz with Callum Gracie from Otto Media.

From real-world examples (Callum has gone viral before!) to practical frameworks, you’ll learn:

-What makes content shareable
-How to tap into trends without selling out
-The psychology behind virality
-Strategies for growth on TikTok, Instagram, Google & beyond
-Why storytelling > spending

Whether you're a small business owner, solo creator, or marketing team on a budget-this episode is your blueprint for big results with little resources.

Connect with Callum on Instagram

https://www.ottomedia.com.au/

Branding with Becks Instagram

BECSEA Instagram

Feel like your creative spark disappeared? Did you know that pausing equals power for creatives?

In this mini pep talk from The Brew with Becks, we’re diving into the ebb and flow of inspiration, why forcing it never works, and how to stay open for the next wave.

This episode is your gentle reminder: your creativity isn’t gone — it’s just resting. Grab your mug and take a breath. The wave always returns. ☕ 🌊

In a world full of content, standing out isn't the goal—being remembered is. In this episode, I'm breaking down 3 powerful ways to build a personal brand that sticks in people’s minds. From consistent messaging to emotional connection, you’ll learn how to turn your brand into a feeling people can’t forget.

Whether you're just starting your brand or refining your presence, these tips will help you become more recognizable, relatable, and unforgettable.