How can we move from feeling overwhelmed to aligned?

Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process.

In this episode, Jacinta shares practical strategies for growing with clarity, confidence, and balance.

Work with Jacinta

Branding with Becks

In today’s fast-paced business landscape, effective leadership requires creativity, adaptability, and resilience. In this podcast episode, James Rose, founder of Inflectiv Group, shares his entrepreneurial journey and the lessons he learned navigating the global financial crisis. We dive into creative leadership, overcoming adversity, building resilient businesses, and leading through uncertainty. This episode is packed with insights for entrepreneurs, business owners, and leaders looking to grow, innovate, and thrive in challenging economic times.https://www.inflectivgroup.com/

Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape.

We explore:

• What $8M actually delivers
• Social and digital amplification
• ROI realities
• Alternative uses of that budget

Whether you’re a marketer, creator, or curious consumer, we break down why brands still pay premium prices for one night of exposure - and how they aim to stretch that value long after kickoff.

Tune in to decide: Is an $8M Super Bowl ad still worth it?

Branding with Becks

In this episode, I explore the profound impact of the Harry Potter series-not just as a beloved story, but as a powerful lifestyle brand that creates deep community and a sense of belonging. I share my personal experience attending the Harry Potter Broadway play and use it as a lens to unpack the marketing strategies that have turned the Wizarding World into a lasting cultural phenomenon.

We will dive into how immersive experiences, identity-based marketing through Hogwarts houses, and emotional storytelling have fueled decades of brand loyalty. I also break down what small brands and creators can learn from Harry Potter’s success, from building community to creating meaningful, long-term connections with their audiences.

Whether you’re a marketer, entrepreneur, or lifelong Potter fan, this episode looks at why the magic still works and how you can apply those lessons to your own brand.

In this episode, we’re joined by Dr. Sharon Elefant, a leader in nonprofit strategy and organizational development, to break down how nonprofit leaders can build powerful, sustainable organizations-without burnout.

We discuss practical nonprofit leadership strategies for scaling your mission, staying aligned with your values, and creating long-term impact while protecting your energy and team culture. Whether you’re a nonprofit founder, executive director, or emerging leader, this conversation offers actionable insights on sustainable growth, mission alignment, and avoiding burnout in the nonprofit sector.

https://thenonprofitplug.com/

Valentine’s Day is not just a cheesy romantic holiday-it’s a global cultural moment and a powerful marketing opportunity. In this episode, we decode the history of Valentine’s Day, from its ancient origins to its modern commercialization. We explore unique Valentine’s Day traditions around the world and break down practical Valentine’s Day marketing strategies for brands, businesses, and entrepreneurs.

Whether you’re a marketer, small business owner, or content creator, this episode shares insights on how to use Valentine’s Day in your marketing without clichés-focusing on connection, storytelling, and authenticity.

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Analog living isn’t about rejecting technology-it’s about using it on your own terms. This episode unpacks the rise of analog living and why it’s resonating so deeply with creators right now. We explore simple ways to apply analog habits to your life and work, so you can create with clarity, intention, and longevity instead of pressure and performance.

Creating doesn’t need to feel exhausting to be effective. In this episode, we’re breaking down the ins and outs shaping the future of creating-from what we’re consciously leaving behind to what we’re leaning into instead. 

Think slower growth, more intention, less performance, and a softer approach to building a creative life and brand that actually lasts. 

This conversation is about evolving without burning out, redefining success on your own terms, and embracing a quiet rebrand that feels aligned-not forced.

Q1 2026 has a way of making everything feel urgent - goals, routines, expectations. In this episode of Branding with Becks, we’re slowing that energy down.

This is a gentle clock-in for the start of 2026. A reminder that progress doesn’t have to be loud and showing up consistently matters more than rushing toward perfection.

Whether you’re feeling excited, overwhelmed, or somewhere in between, this episode is an invitation to begin Q1 with intention.

Perfect for anyone craving a calmer, more grounded start to the year.

Today we’re talking about a big idea: story-living-the reason the most loved brands don’t just craft great stories, they bring them to life in everything they do.Shantanu Srivastava is a global marketing and innovation leader who has shaped brand and growth strategy for some of the world’s most respected consumer and healthcare companies, including Twinings, Danone, Sanofi and Reckitt. He has launched new brands, revitalized heritage brands and led enterprise-wide innovation acceleration.He now runs a consulting and advisory practice helping organizations reimagine brands through purpose, storytelling and consumer-led innovation, and serves on boards with startups and other organizations across the food and wellness space.Shantanu is also co-founder of Healthverse, a wellness movement rooted in natural healing, science-backed wellness practices and food solutions, reflecting his belief that brands should advance both human and business health.Known for his light-hearted but grounded approach, Shantanu bridges corporate rigor with entrepreneurial energy.LinkedIn: https://www.linkedin.com/m/in/shantanusrivastava-8b45b29/Healthverse: https://healthverse.uk/Together, we unpack what it truly means for a brand’s purpose to show up in every product, partnership, and experience-and how leaders can build ecosystems where a brand’s story is lived every single day.