Branding with Becks

Can slowing down actually help you build a more successful business?In this episode, Jyoti Lohman, founder of The Beauty Way, shares how her personal postpartum journey evolved into a luxury wellness brand rooted in intentional self-care, presence, and authentic connection. We explore the realities of entrepreneurship, why patience often beats hustle, and how simple daily rituals can improve both your business and your wellbeing.Whether you're an entrepreneur, creator, business owner, or someone looking to create more balance in your life, this conversation is filled with practical wisdom on building a brand and a life with purpose.

Learn more about The Beauty Way: ⁠https://www.thebeautywayco.com/⁠

In this episode, I sit down with executive producer, entrepreneur, and author Diane Strand to explore how creativity can transform the way we lead, market, and grow.

Drawing from her Hollywood and Disney experience, Diane shares lessons on building meaningful relationships, embracing creative thinking, using AI strategically, and turning big goals into actionable steps.

If you've been feeling stuck, overwhelmed, or unsure of your next move, this conversation will remind you that creativity isn't reserved for artists, it's one of the most valuable business skills you can develop.🎙️ Connect with Diane Strand: https://dianestrand.com/

In this episode, Jodi-Kay Edwards shares how founders can turn everyday experiences, conversations, and ideas into authentic, sustainable content.

We explore Netflix-style content systems, AI as a thought partner, content retrieval, and building a repeatable strategy that creates connection without constant content creation.

Great conversation for busy founders looking to build a content engine rooted in their real life experiences.

https://www.jodikayedwards.com/

What does it take to become an authentic leader in a world that's constantly changing?

In this episode, I'm joined by Marianne Abib-Pech, leadership expert, author, entrepreneur, and former Global CFO of Shell Aviation. Rising from financial analyst to one of the most senior finance roles in a global organization, Marianne shares the leadership lessons she learned throughout her career and how they shaped her approach to leading people, navigating change, and building high-performing teams. She is also the author of The Financial Times Guide to Leadership.

We explore what separates exceptional leaders from the rest, why self-awareness is the foundation of authentic leadership, and how qualities such as communication, patience, and the power of silence can transform the way you lead.

Marianne also shares practical exercises to help you uncover your unique strengths, identify where you can create the greatest impact, and lead with greater confidence and purpose.

Whether you're leading a team, building a business, navigating a career transition, or looking to grow professionally, this conversation is filled with insights you can apply immediately.

Learn more: https://marianneabibpech.com/

Schedule a branding consult call: https://calendly.com/brandingwithbecks

Are your marketing efforts actually driving growth or just inflating vanity metrics?

In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive background in collegiate swimming to leading high-performance campaigns, Steve shares how mindset, speed, and data-driven decisions can transform your business.

You’ll learn why moving fast with platform trends matters, how to align with algorithms instead of fighting them, and which metrics actually drive revenue. Plus, discover practical strategies for small businesses, including leveraging community engagement, local SEO, and storytelling to scale efficiently, even on a tight budget.

Whether you're a founder, marketer, or entrepreneur, this episode will help you rethink your approach and build a marketing engine designed for sustainable growth.

Learn more: https://www.digitalposition.com/index-b

If your marketing feels like it’s getting lost in the noise, this mini episode is your reminder: don’t just create more. Create with your audience in mind.

In this micro episode, podcast host Becks and marketing strategist Rich Smith share where to start looking when your marketing isn't generating revenue.

You’ll learn why brands often miss the mark by focusing on what they want to say instead of what their audience needs to hear, and how understanding your customer’s motivations can transform your content from something people scroll past into something they remember.

Perfect for entrepreneurs, creators, and marketers looking to make their message clearer, more relatable, and more impactful.

In this episode, Krista Patterson, CEO and Cofounder of Positioning Collective shares how strong, authentic positioning can significantly impact a company's growth, perception, and agility in the market. 

• The importance of authentic and aspirational positioning for business evolution

• How to identify signals that your positioning needs to be reexamined

• Differentiating between branding, messaging, and positioning

• The long-term value of a well-defined position and when to revisit it

• Real-world examples of brands that successfully redefined their positioning

• Practical exercises for clarifying your brand position in one week

• The role of customer perception and external feedback in shaping positioning

  
  

  Whether you're a startup or an established business, learn practical tips to refine your brand's position and connect more deeply with your audience.

  
  

  Learn more: https://www.positioningcollective.com/

What does it really take to stand out in today’s crowded market?

In this episode, award-winning marketing expert Rich M. Smith breaks down the essential strategies small business owners and entrepreneurs need to grow sustainably. From crafting clear, compelling messaging to identifying the right audience and focusing on high-impact marketing channels, this conversation is packed with practical insights you can apply immediately.

Rich shares how to differentiate your business without reinventing it, why understanding customer psychology is your competitive edge, and how to avoid the common trap of chasing tactics without a strategy. He also gives an inside look at his 16-week Growth Studio program and the collaborative approach that helps businesses scale with clarity and focus.

Learn more: https://richmsmith.com/

In this episode, Omar Atia, founder of Zero Carb Lyfe, breaks down what it really takes to build a trusted, scalable food brand in today’s competitive health and CPG landscape.

From his background in corporate food R&D and operations to launching his own brand, Omar shares actionable insights on transparency, product quality, and disciplined growth.

We dive into:

• Why ingredient transparency is a powerful competitive advantage
• How to build real customer loyalty in the health food space
• The pros and cons of owning your own manufacturing facility
• Scaling strategies without sacrificing quality or brand trust
• Expanding into retail and international markets the right way
• Why disciplined, patient growth beats rapid overexpansion

If you're building a product-based business, especially in food or CPG, this episode is packed with practical lessons on creating a brand customers actually trust.

Learn more about Zero Carb LYFE and connect with Omar:

https://zerocarblyfe.com/

https://www.linkedin.com/in/omaratia/

Emma Tessler, founder of Ninety Five Media, breaks down how to stop chasing vanity metrics and start building a revenue-driven social media strategy that actually converts.

Learn why shares, saves, and emotional connection matter more than likes and how to create content that works smarter, not harder.

In this episode, you’ll learn:

• Why follower count doesn’t equal business growth
• The hidden power of shares, saves, and DMs
• How to create entertaining, high-retention content
• Why emotional connection drives conversions
• How to audit and optimize your strategy every quarter
• Emma’s system for planning 3 months of content in just 3 hours
• When to DIY vs outsource your social media

If your social media isn’t translating into real business results, this episode will change how you approach content.

Learn more: https://ninetyfivemedia.co/

Download the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

Shop Binxties: https://binxties.co/