You’ve got 3 seconds. That’s how long it takes someone to decide if they connect with your brand — or keep scrolling.

In this mini episode of The Brew with Becks, we’re diving into the psychology behind first impressions, what your content is really saying (with or without words), and how to make sure your brand instantly clicks with your target audience.

Because in branding, clarity isn’t optional...it’s everything. ☕✨

In a world where everyone has a personal brand, shares daily routines, and drops product links in their bio… are we really connecting — or just marketing to each other?

In this episode, we’re diving into the creator-consumer cycle and how the lines between authenticity, influence, and selling have started to blur.

🔍 We explore:

• When sharing becomes selling (and does it matter?)

• How social media turned everyone into a marketer

• The difference between connection and conversion

• Why this cycle might be burning creators and followers out

It’s a real talk about balance, boundaries, and being intentional with your influence.

Welcome to The Brew with Becks — your Thursday sip of inspiration before the weekend. Whether it’s branding, business, or a little real-life honesty, we’re keeping it short, strong, and straight to the point.

Grab your cup and let’s dive in.

Can you make money as a content creator without compromising your voice, values, or audience trust?

In this episode, we're talking about the fine line between authentic content and sponsored noise. Whether you're just starting out or already working with brands, this is the conversation every creator needs to hear.

🎧 We cover:

• How to choose brand deals that align with your values

• Spotting red flags in partnerships

• Why saying "no" can grow your credibility

• Building long-term trust with your audience

Selling doesn’t have to mean selling out — here’s how to do it with integrity.

Ready to go from casual posts to content with purpose? In this video, I’m sharing how I shifted from a personal account to a public creator profile — and the mindset, strategy, and small changes that made a big difference.

Whether you're just starting or finally ready to take your content seriously, this is your sign to show up and build your brand. 💡

If you want to nail your social media branding, start by defining your identity—know your tone, colors, and content pillars. Stay recognizable with a consistent logo and style, and understand your audience's needs. Share your story and use engaging CTAs. Finally, track what works and adapt your strategy accordingly!

Listen to this episode and start growing today!

Getting your “summer body” ready is less about chasing a perfect look and more about feeling strong, confident, and energized in your own skin. 

Lizzie and I are sharing balanced, sustainable tips to help you feel your best this summer—physically and mentally.

*not expert advice**

Branding with Becks on Instagram⁠

⁠BECSEA (host) Instagram⁠

Balancing content creation with enjoying the moment is tricky but manageable! Start by capturing quick shots and then immerse yourself. Batch your content, plan loosely, and use "Do Not Disturb" mode to minimize distractions. Not everything has to be shared—some moments are better enjoyed privately.

Listen to this episode for tangible tips to apply today.

⁠Branding with Becks on Instagram⁠

⁠BECSEA (host) Instagram⁠

In today's podcast, we chat with Lizzie about the Mandela Effect, Blue Origin, and recent events. From Coachella to influencers and celebrities and more, we question and discuss the battle for YOUR attention on headlines every day.

⁠Branding with Becks on Instagram⁠

⁠BECSEA (host) Instagram⁠

In this episode, we discuss the shady world of self-help and social media "gurus" who promise quick success but often hide the truth. Stay smart, check their backgrounds, and remember to lean on reliable resources for genuine growth.

⁠Branding with Becks on Instagram⁠

⁠BECSEA (host) Instagram⁠