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Is Anyone Even Reading This? Rethinking Social Media, Connection… and Our Sanity!
This week Becky and Laura discuss social media fatigue, building a community, and why human connection matters more than ever.
They share their own experiences and observations from using social media for business over the past 5+ years, and talk about the messy middle between building a business online and craving genuine human interaction (… and why true community simply can’t be manufactured in a WhatsApp group or forced by algorithms).
If you’re tired of social media not landing the way it used to, wondering why engagement feels flat, or questioning whether you’re even building the kind of business you want anymore, this episode is for you.
Becky and Laura talk about:
Why online “community” often feels shallow and what real connection actually looks like
The rise of in-person events and gatherings and why people are craving this more than content
The shift from meaningful interaction to mindless scrolling
Why follower numbers mean nothing if no one is engaging
Social media fatigue and how it shows up for business owners
How automations, “send me this post,” and copy-paste engagement have stripped away basic politeness
The pressure to keep adding more - more platforms, more content, more groups - and why it’s burning everyone out
The power of doing business your way, not by someone else’s blueprint
Trial reels, carousels, captions, and what’s actually working on Instagram right now
Why “people buy from people” still matters more than any strategy
How to make decisions based on your values and not the noise around you
A big theme in this episode is 'quality over quantity'. The conversation circles back to a central truth: adding more isn’t the answer. Connection comes from presence, intention, and human energy, not constant posting on social media. The season we’re in right now lends itself to reassessing, releasing, and returning to what feels aligned. What might you re-think stepping into 2026? Let us know in the comments or on Instagram @youdontneedfixingFollow Becky @theperfecttimeisnowhq
Follow Laura @laura.soulcoachDon't forget to follow and subscribe to You Don't Need Fixing - help us reach and build our audience!
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By Becky Ashton and Laura HorsburghThis week Becky and Laura discuss social media fatigue, building a community, and why human connection matters more than ever.
They share their own experiences and observations from using social media for business over the past 5+ years, and talk about the messy middle between building a business online and craving genuine human interaction (… and why true community simply can’t be manufactured in a WhatsApp group or forced by algorithms).
If you’re tired of social media not landing the way it used to, wondering why engagement feels flat, or questioning whether you’re even building the kind of business you want anymore, this episode is for you.
Becky and Laura talk about:
Why online “community” often feels shallow and what real connection actually looks like
The rise of in-person events and gatherings and why people are craving this more than content
The shift from meaningful interaction to mindless scrolling
Why follower numbers mean nothing if no one is engaging
Social media fatigue and how it shows up for business owners
How automations, “send me this post,” and copy-paste engagement have stripped away basic politeness
The pressure to keep adding more - more platforms, more content, more groups - and why it’s burning everyone out
The power of doing business your way, not by someone else’s blueprint
Trial reels, carousels, captions, and what’s actually working on Instagram right now
Why “people buy from people” still matters more than any strategy
How to make decisions based on your values and not the noise around you
A big theme in this episode is 'quality over quantity'. The conversation circles back to a central truth: adding more isn’t the answer. Connection comes from presence, intention, and human energy, not constant posting on social media. The season we’re in right now lends itself to reassessing, releasing, and returning to what feels aligned. What might you re-think stepping into 2026? Let us know in the comments or on Instagram @youdontneedfixingFollow Becky @theperfecttimeisnowhq
Follow Laura @laura.soulcoachDon't forget to follow and subscribe to You Don't Need Fixing - help us reach and build our audience!