A Brighter Web | Grow your business with digital marketing

Is Blogging Even Relevant Anymore?

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We're taking a look at the state of blogging as we head into 2022. Mickey Mellen has been blogging every day for more than a year.

He’s following Seth Godin's advice that everyone should blog, every day. It seems crazy, but it's largely not for the reasons you think. Here’s why to blog daily: 

  • Writing daily helps you grow yourself and your thoughts.
  • There are some SEO benefits, but that's secondary.
  • Really, it helps open your eyes to the world, and then really unpack what you see.

    • So businesses should blog daily too?

    • Almost certainly not, as there are different goals.
  • For most of our clients, SEO is a big part of this, which is a different kind of post.
  • Research keywords and write more robust (yet focused) content.

    • About how long should posts be? There’s no hard and fast rules but here are some thoughts:

    • As long as they need to be, but that's not very specific.
  • Personally, Mickey just writes what's needed.
  • For business, we generally recommend a bit longer, perhaps 500-1000 words. 
  • Longer form content gives more detail and content for Google to consume.

    • What are other advantages to blogging for your business in general?

    • It's good fodder for your social media and email marketing. Much of what we produce in those channels links to our blog posts.
  • It can be good for clients. We frequently send links to clients and leads with blog posts that help them understand a particular problem.

    • What should people do if they're interested in learning how to blog daily? Just do it. Start a WordPress or Medium blog and just start writing. Learn by doing.

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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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