Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?

In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.

We cover:

- What factors can influence the accuracy of CAC measurements?

- How Marketing Agencies game CAC

- Whether a mid sized company should use CAC or something else

- How Executive and Marketing teams form different perspectives around ROI

- How to get a wife in 20 dates

- The Doorman Theory

And

- How company culture and marketing are interconnected

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: https://market-science.co