In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast. 

What started as an experiment has evolved into a valuable learning experience.

We talk about the lessons we've learned from Season 3 of The Push podcast.

Lessons include:

- Understanding the power of parasocial relationships

- The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your business’s content production.

- The complexities of transitioning from an audio-only podcast to a video one.

- The Lord of the Rings insight that demonstrates how to balance complex narratives with a digestible output

- Techniques for crafting relatable and digestible content that resonates with the audience.

And

- The emotional benefits and personal journey of podcasting.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

- Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on YouTube here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.

This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier.

In this episode, we’ll:

• Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all?
  
  
• Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why.
  
  
• Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues.
  
  
• Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business.
  
  
• The importance of setting KPIs that are within the control of the sales or marketing team.
  
  
• The challenges for any marketer who is working across multiple departments and being integrated into every team.

- - - - -

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked. 

In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid growth, the frustration over missed targets, and the pressure that comes with it.

So why does this misalignment happen?

Marketers are asked to work miracles without the proper time, resources, or understanding of what actually drives long-term success. On the flip side, executives often don’t grasp the intricacies of the marketing process, expecting immediate results without recognizing that effective marketing is a marathon, not a sprint. 

It’s a cycle that leads to burnout, frustration, and, ultimately, missed opportunities.

In this episode, you’ll discover:

• Why marketing is about understanding—not just doing—and how that shifts unrealistic expectations
  
  
• Why the marketing team can’t be blamed for outcomes they can’t control
  
  
• Gain insight into the conveyor belt analogy, and how focusing on inputs can actually drive better outputs
  
  
• The reality of measuring marketing success—and why it’s not as easy as a quick ROI snapshot
  
  
• Practical strategies for marketers to manage the impossible demands and align expectations across the business
  
  
• Learn how to communicate the true value of your marketing efforts to skeptical stakeholders

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

- Find Jack on LinkedIn here

- Find Alex on LinkedIn here

- Follow The Push on LinkedIn here

- Follow The Push on TikTok here

- Follow The Push on Instagram here

- Visit The Push website here

- Visit Jack’s personal website here

- Visit Alex’s website here

This is just Part 1, so don’t forget to hit subscribe and stay tuned for more insights in the next episode!

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

We discuss:

• The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.
  
  
• Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.
  
  
• The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.
  
  
• The comparison of viral, attention-grabbing tactics vs relationship-building approaches.
  
  
• Practical examples and case studies that illustrate successful B2B marketing techniques.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here 

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Subscribe to The Push on YouTube here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally.

Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships. 

Some of the specifics covered include:

• How to manage dealing with toxic prospects when you need cash
  
  
• How low prices attract entitled customers (with examples)
  
  
• How Alex begged his client not to buy his product, they didn’t listen, here’s how it ended
  
  
• How a client requesting only select parts of your service — like choosing "only horror movies" on Netflix — becomes a recipe for disaster! 😩 
  
  
• An awkward moment with a client who thought consulting included free therapy sessions
  
  
• How price shapes customer behavior in unexpected ways! 💸 

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science

In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨

You’ll learn:

• The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot.
  
  
• Insights on business growth from Quentin Tarantino and John Travolta 🤔
  
  
• How Blockbuster almost beat Netflix, but tripped at the last hurdle.
  
  
• The truth behind the iPhone growth myth, what really happened, and how Steve Jobs made the decision to create it.
  
  
• How a company dropped its product price from $500 to $29 a month, to trigger rapid growth.
  
  
• How a coworking space risked cannibalising their growth by introducing a new product.
  
  
• Market signals that indicate you’re close to rapid growth

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

- - - -

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on YouTube here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins.

We cover:

- Strategies to enhance the effectiveness of your short-term marketing tactics.

- Whether ads, blogs, and/or social media ‘works’

- How to drive more sales with the friend test

- Insights into what is preventing you securing immediate marketing results.

- What you can learn about marketing from poker strategy

- How to engage a niche B2B market

- Whether sales is just a formula

And

- How to align your short-term marketing tactics with the needs and behaviors of your buyers.

This episode was hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart.

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: https://www.youtube.com/@thepushmedialab?sub_confirmation=1

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing.

Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts.

Specifically we’ll share:

- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.

- Personal stories of when outsourcing has succeeded and when it has failed….and most importantly, why.

- A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake.

- Ways in which external marketing providers can try and trick you. We share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought.

- A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position.

- When you should contract a consultant vs when it’s best to contract a marketing agency.

- How you can maintain internal control while outsourcing. 

- What marketing agencies are really experts in so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit The Push Website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

In this episode, we explore how B2B software companies can speed up their sales process.

Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.

Learn practical tips for;

1) Speeding up sales cycles

2) Managing difficult investor expectations

3) Setting up your startup for rapid growth

4) Navigating the complexities of B2B sales

5) Pipeline management

This episode was co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

The most seldom used tactics are often the most effective.

You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC. 

But what about some lesser thought about tactics?

And how can your company use them to increase revenue?

In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. 

Specifics this episode cover include:

• Simple event strategies that are low cost but high impact
  
  
• How to meet more senior individuals in your industry and build a genuine relationship with them
  
  
• How to approach relationship building with well connected individuals
  
  
• How you can rapidly build trust with senior people in your target market
  
  
• Some unique ways to approach networking
  
  
• How to use the principle of reciprocity for your business growth

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)