The Push

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

We discuss:

• The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.
  
  
• Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.
  
  
• The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.
  
  
• The comparison of viral, attention-grabbing tactics vs relationship-building approaches.
  
  
• Practical examples and case studies that illustrate successful B2B marketing techniques.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here 

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on Instagram here

Subscribe to The Push on YouTube here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally.

Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships. 

Some of the specifics covered include:

• How to manage dealing with toxic prospects when you need cash
  
  
• How low prices attract entitled customers (with examples)
  
  
• How Alex begged his client not to buy his product, they didn’t listen, here’s how it ended
  
  
• How a client requesting only select parts of your service — like choosing "only horror movies" on Netflix — becomes a recipe for disaster! 😩 
  
  
• An awkward moment with a client who thought consulting included free therapy sessions
  
  
• How price shapes customer behavior in unexpected ways! 💸 

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science

In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨

You’ll learn:

• The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot.
  
  
• Insights on business growth from Quentin Tarantino and John Travolta 🤔
  
  
• How Blockbuster almost beat Netflix, but tripped at the last hurdle.
  
  
• The truth behind the iPhone growth myth, what really happened, and how Steve Jobs made the decision to create it.
  
  
• How a company dropped its product price from $500 to $29 a month, to trigger rapid growth.
  
  
• How a coworking space risked cannibalising their growth by introducing a new product.
  
  
• Market signals that indicate you’re close to rapid growth

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

- - - -

Find Jack on LinkedIn here

Find Alex on LinkedIn here

Follow The Push on LinkedIn here

Follow The Push on TikTok here

Follow The Push on YouTube here

Follow The Push on Instagram here

Visit The Push website here

Visit Jack’s personal website here

Visit Alex’s website here

Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins.

We cover:

- Strategies to enhance the effectiveness of your short-term marketing tactics.

- Whether ads, blogs, and/or social media ‘works’

- How to drive more sales with the friend test

- Insights into what is preventing you securing immediate marketing results.

- What you can learn about marketing from poker strategy

- How to engage a niche B2B market

- Whether sales is just a formula

And

- How to align your short-term marketing tactics with the needs and behaviors of your buyers.

This episode was hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart.

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: https://www.youtube.com/@thepushmedialab?sub_confirmation=1

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing.

Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts.

Specifically we’ll share:

- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.

- Personal stories of when outsourcing has succeeded and when it has failed….and most importantly, why.

- A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake.

- Ways in which external marketing providers can try and trick you. We share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought.

- A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position.

- When you should contract a consultant vs when it’s best to contract a marketing agency.

- How you can maintain internal control while outsourcing. 

- What marketing agencies are really experts in so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit The Push Website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

In this episode, we explore how B2B software companies can speed up their sales process.

Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.

Learn practical tips for;

1) Speeding up sales cycles

2) Managing difficult investor expectations

3) Setting up your startup for rapid growth

4) Navigating the complexities of B2B sales

5) Pipeline management

This episode was co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on YouTube here: The Push - YouTube

Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

The most seldom used tactics are often the most effective.

You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC. 

But what about some lesser thought about tactics?

And how can your company use them to increase revenue?

In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. 

Specifics this episode cover include:

• Simple event strategies that are low cost but high impact
  
  
• How to meet more senior individuals in your industry and build a genuine relationship with them
  
  
• How to approach relationship building with well connected individuals
  
  
• How you can rapidly build trust with senior people in your target market
  
  
• Some unique ways to approach networking
  
  
• How to use the principle of reciprocity for your business growth

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

Ever wondered why your sales demos might not be hitting the mark?

Ever wondered why your proposals seem to stall at the finish line?

It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?

In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.

We explain why your prospects are ghosting, and what you can do about it.

Specifics this episode cover include:

• What B2B buyers are thinking when evaluating your proposal.
  
  
• The four main barriers that get in the way of B2B prospects purchasing
  
  
• What demo:close ratios should you be aiming for? What ratios are too low?
  
  
• How to get buy in from your prospect’s stakeholders
  
  
• Whether or not you should add urgency to a B2B sales process?
  
  
• How to reduce the risk of purchasing for prospects which in turn makes the sale more likely.
  
  
• The importance of an info pack and the key points it should contain.
  
  
• How to identify areas for improvement in your sales process
  
  
• Why prospect inaction is more of an enemy to you than competitors.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)

Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?

In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.

We cover:

- What factors can influence the accuracy of CAC measurements?

- How Marketing Agencies game CAC

- Whether a mid sized company should use CAC or something else

- How Executive and Marketing teams form different perspectives around ROI

- How to get a wife in 20 dates

- The Doorman Theory

And

- How company culture and marketing are interconnected

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: https://market-science.co

Let’s talk about lead generation! Every startup has this issue, many companies have this issue. 

On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth. 

He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?

We’ll answer this question on this episode. 

Who should listen?

- Small business owners 

- Sales professionals who work in small businesses 

- Marketing professionals who work in small businesses,

and of course,

- The generally curious.

Some of the specifics this episode will cover include:

- In what circumstances should you hire a lead gen agency

- How lead generation works and how to think about it.

- How to appropriately use budget to scale lead generation

- How to pick how to get rich lead gen schemes and how to avoid them

- How to think about short, medium and long term lead generation - but what do these mean?

- What all roads lead to leads means.

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex's website here: Home | Market Science (market-science.co)