Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.

This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier.

In this episode, we’ll:

• Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all?
  
  
• Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why.
  
  
• Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues.
  
  
• Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business.
  
  
• The importance of setting KPIs that are within the control of the sales or marketing team.
  
  
• The challenges for any marketer who is working across multiple departments and being integrated into every team.

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This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

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