In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.

We discuss:

• The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.
  
  
• Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.
  
  
• The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.
  
  
• The comparison of viral, attention-grabbing tactics vs relationship-building approaches.
  
  
• Practical examples and case studies that illustrate successful B2B marketing techniques.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson

and

-Product Marketing Specialist Alex Urquhart

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