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I've been thinking a lot about smell — specifically, how much it really matters when it comes to coffee. In this episode, I take you through my relationship with coffee aroma, going all the way back to the first time I walked into a roastery and got hit with that wave of smell before I even stepped through the door. I knew right then I was addicted. But over the years, I've come to realize that smell — as intoxicating as it is — doesn't always tell the whole story. Sometimes it disappoints you. Sometimes it takes you somewhere completely different than where you thought you were going.

I walk through several coffee experiences that made me think hard about this — classic origins like Brazilian and Guatemalan with their chocolatey, nutty notes, the wildly aromatic but ultimately underwhelming geisha, and the co-ferment that genuinely shocked me because it delivered exactly what it promised. By listening to this episode, you'll gain a deeper understanding of how aroma and taste relate to each other in coffee, and you'll start to think about whether smell is a preview, a promise — or just really good icing on the cake.

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