The merit of cold email is one of the most hotly contested topics in B2B. But is it even legal in the first place?

Professionals’ inboxes are flooded by emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder.

There is a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic.

Regardless, cold email keeps pouring in. Are companies legally allowed to send cold emails without the express consent of the recipient? Is cold email legal?

The answer is: it’s complicated.

On this episode, I break it down and let you know when that cold email is illegal and when it's simply evil.

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