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Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
It’s cliche among digital marketers to say, "Content is King" for a reason: Because it’s true. But what does that mean for your business? More importantly, how can you put that to work for your business? Can you make content a strategic product for your business?
In this episode of Thinks Out Loud, we take a look at why you must think about content as a strategic product, the benefits of developing content as a strategic product for your business, roles that matter for a strategic content operation, and the ways that your marketing team can adapt to produce strategic content that drive business results.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 319: Is Content a Strategic Product For Your Business? Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
* Customer Focus
* Strategy
* Technology
* Operations
* Culture
* Data
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode.
* Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out Loud Episode 318)
* We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
*
View all episodes
By Tim Peter
5
55 ratings
It’s cliche among digital marketers to say, "Content is King" for a reason: Because it’s true. But what does that mean for your business? More importantly, how can you put that to work for your business? Can you make content a strategic product for your business?
In this episode of Thinks Out Loud, we take a look at why you must think about content as a strategic product, the benefits of developing content as a strategic product for your business, roles that matter for a strategic content operation, and the ways that your marketing team can adapt to produce strategic content that drive business results.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 319: Is Content a Strategic Product For Your Business? Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
* Customer Focus
* Strategy
* Technology
* Operations
* Culture
* Data
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode.
* Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out Loud Episode 318)
* We’re Living Through a Generational Shift to Digital (Thinks Out Loud Episode 317)
*