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Is “Content is King” Dead? (Thinks Out Loud Episode 306)
Some people are starting to question whether content is king. It’s a fair question. Content marketing has had a good run, starting at least as early as John Deere’s "The Furrow" magazine in 1895. So, it’s super smart of people like Julia McCoy and my friend Mark Schaefer to ask if "Content is King" is dead.
That said, with the massive shift towards digital by customers living in lockdown, is that right? Is "Content is King" dead? Or has the need for useful, helpful content become even more important?
The latest episode of Thinks Out Loud examines the big changes we’re seeing in customer behavior, looks at how some companies have adapted to the new reality, and not only asks, but answers whether "Content is King" is dead. Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 306: Is "Content is King" Dead? — Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
* Customer Focus
* Strategy
* Technology
* Operations
* Culture
* Data
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode.
* Content Is King: The Greatest Lie Ever Told in SEO
* Why Your Content Isn’t King Any More | Mark Schaef...
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By Tim Peter
5
55 ratings
Some people are starting to question whether content is king. It’s a fair question. Content marketing has had a good run, starting at least as early as John Deere’s "The Furrow" magazine in 1895. So, it’s super smart of people like Julia McCoy and my friend Mark Schaefer to ask if "Content is King" is dead.
That said, with the massive shift towards digital by customers living in lockdown, is that right? Is "Content is King" dead? Or has the need for useful, helpful content become even more important?
The latest episode of Thinks Out Loud examines the big changes we’re seeing in customer behavior, looks at how some companies have adapted to the new reality, and not only asks, but answers whether "Content is King" is dead. Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 306: Is "Content is King" Dead? — Headlines and Show Notes
Free Downloads
We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
* Customer Focus
* Strategy
* Technology
* Operations
* Culture
* Data
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode.
* Content Is King: The Greatest Lie Ever Told in SEO
* Why Your Content Isn’t King Any More | Mark Schaef...