It’s that time of year again, one where someone suggests that content marketing as we know it is dead. And when it’s someone like Rand Fishkin, it’s worth listening to what he has to say. But… is he right? Is content marketing still king? Or have the gatekeepers won? Are we dependent on gatekeepers — and the rules they put in place — to get our messages in front of our customers?

How about… no?

I’m not trying to diminish anyone here. Rand asks an important question. But maybe the questions we want to ask are, "How should we think about content marketing today? How can we make content marketing work for our business?" Those are the topic of this episode of Thinks Out Loud.

We’ll look at what works for content marketing, not only for content creation, but also content distribution. We’ll talk about what you need to do to ensure your content reaches the right customers today… and how you can be ready for tomorrow.

Want to learn more? Here are the show notes for you.

Thinks Out Loud Episode 328: Is Content Still King or Have the Gatekeepers Won? Headlines and Show Notes

Show Notes and Links

Here are the regular show notes detailing links and news related to this week’s episode. Be sure to check out all the links that matter for your business once you’ve given the episode a listen.

* Rand Fishkin on why the incentives to publish no longer reward the web’s creators

* Rand Fishkin’s "Lots for you, a little for me" methodology)

* Why Your Content Isn’t King Any More | Mark Schaefer — LinkedIn

* Content Shock: Why content marketing is not a sustainable strategy

* Content Shock and Content Ignition: A Conversation with Mark Schaefer

* Content is Still the King – Tim Peter & Associates

* Is "Content is King" Dead? (Thinks Out Loud Episode 306) – Tim Peter & Associates

* Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)

* The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Episode 275)