With the ever-increasing importance of online presence, the digital marketing industry has become highly competitive. Some may wonder if digital marketing is saturated, or if it is a dying industry. However, the answer is quite the opposite. Digital marketing is still a rapidly growing field, and as we enter 2023, it is expected to continue its expansion. Social media marketing, in particular, has become an essential aspect of digital marketing, and while some may argue that it is saturated, the reality is that there is always room for innovation and creativity. While some niches may be saturated, there is always room for new ideas and unique approaches in the ever-evolving digital marketing landscape. SMMA (Social Media Marketing Agency) continues to be a popular business model, offering opportunities for those looking to start their own digital marketing agency in 2023.