This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).

They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies.

For upcoming Master B2B events, visit us at MasterB2B.com.