Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, the fully integrated direct mail and gifting solution that enables companies to rise above the noise, acquire target prospects, and retain valued customers. Or as we like to call them, the company that picks out a mean succulent plant and makes our handwriting look way nicer than it actually is. Bri Valleskey (Senior Content Marketing Manager) and Sruthi Kumar (Senior Marketing Manager) live and breathe direct mail, and in this episode of Conversational Marketing, they talk about the growth of the channel, easy ways to get started, and how to measure the ROI of a direct mail campaign.