Phil is joined by Dr Nicole Lee, CEO of Hello Sunday Morning and Adjunct Professor at the National Drug Research Institute, to ask: is drinking the new smoking?

Once seen as cool and glamorous, smoking lost its shine as the health risks became clear. Now, alcohol may be headed down the same path. Like tobacco, it’s linked to cancer and other serious diseases.

Health campaigns are mirroring past anti-smoking efforts, while the alcohol industry pushes back—much like Big Tobacco did in the 1960s. But it may be too late. Younger generations are drinking less and embracing wellness, as alcohol’s once-glamorous image begins to fade.

 

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