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Is Education Keeping Up With Gaming Culture? with Vindhya Barwal
On this episode of The Tattooed Teacher Podcast, I chat with Vindhya Barwa, Head of Reputation & Influence at Colony Group and Sessional Academic at UQ teaching Gaming Cultures, about what happens when marketing, storytelling, and education merge and why the games your students are playing are more layered than you realise.
Vindhya shares how she found her way into the world of PR campaigns for Netflix, Maccas and Prime Video and why she never wanted to fully leave the classroom behind.
We explore what really matters when education meets culture:
why gaming cultures is one of the most diverse elective courses at UQ, and what an accounting student and an environmental science student can teach each other about video games
how procedural rhetoric works, the idea that every game is quietly trying to persuade you of something
what brands keep getting wrong when they try to reach gaming audiences, and why you have to actually be a gamer to get it right
parasocial relationships, the line between entertaining and exploiting, and why balance is Vindhya's philosophy both in the classroom and with clients
what international students actually bring into Australian universities and why mistaking language for intelligence is one of our biggest blind spots
We also cover AI in education, teachers as content creators, how indie developers can pitch to big brands without getting taken advantage of, and the board game that Vindhya reckons should be in every classroom to teach sales skills.
A thread throughout the episode is simple but important: whether it's a brand talking to gamers, a teacher trying to hook a class, or a student finding their voice, authenticity is everything and people can always tell when it's missing.
This is a rich, wide-ranging conversation for educators, marketers, and anyone who's ever wondered what gaming culture can teach us about the real world.
You can find Vindhya:
https://www.linkedin.com/in/vindhyabarwal/
you can find me on LinkedIn:
https://www.linkedin.com/in/philip-murdoch-%F0%9F%A4%99-68a846b1/
YouTube
https://youtube.com/@thetattooedteacher01?si=tJy1U6Huz684CtZE
Follow DJ Fruit Salad:
https://www.instagram.com/djfruitsaladofficial/
Sponsored byThe BUSY School
This episode is brought to you by The BUSY School— a network of special assistance schools for Year 11 and 12 students who've disengaged from mainstream education. Small classes, real industry connections, and completely free for students.
If you know a young person who needs a different kind of school, The BUSY School could be exactly what they're looking for. The BUSY School is part ofThe BUSY Group — an Australian not-for-profit approaching its 50th year, operating across Australia, New Zealand and the UK.
Find out if there's a BUSY School near you at busyschools.edu.qld.au
Supported by
The Design & Technologies Resource Site
An Australian platform built to help creators, educators, and podcasters increase their visibility and connect with Design & Technologies educators.
https://andacod.com.au/
TeacherPD Australia
https://teacherpd.com.au/
Australia's Premier Teacher PD Directory
View all episodes
By Phil MurdochOn this episode of The Tattooed Teacher Podcast, I chat with Vindhya Barwa, Head of Reputation & Influence at Colony Group and Sessional Academic at UQ teaching Gaming Cultures, about what happens when marketing, storytelling, and education merge and why the games your students are playing are more layered than you realise.
Vindhya shares how she found her way into the world of PR campaigns for Netflix, Maccas and Prime Video and why she never wanted to fully leave the classroom behind.
We explore what really matters when education meets culture:
why gaming cultures is one of the most diverse elective courses at UQ, and what an accounting student and an environmental science student can teach each other about video games
how procedural rhetoric works, the idea that every game is quietly trying to persuade you of something
what brands keep getting wrong when they try to reach gaming audiences, and why you have to actually be a gamer to get it right
parasocial relationships, the line between entertaining and exploiting, and why balance is Vindhya's philosophy both in the classroom and with clients
what international students actually bring into Australian universities and why mistaking language for intelligence is one of our biggest blind spots
We also cover AI in education, teachers as content creators, how indie developers can pitch to big brands without getting taken advantage of, and the board game that Vindhya reckons should be in every classroom to teach sales skills.
A thread throughout the episode is simple but important: whether it's a brand talking to gamers, a teacher trying to hook a class, or a student finding their voice, authenticity is everything and people can always tell when it's missing.
This is a rich, wide-ranging conversation for educators, marketers, and anyone who's ever wondered what gaming culture can teach us about the real world.
You can find Vindhya:
https://www.linkedin.com/in/vindhyabarwal/
you can find me on LinkedIn:
https://www.linkedin.com/in/philip-murdoch-%F0%9F%A4%99-68a846b1/
YouTube
https://youtube.com/@thetattooedteacher01?si=tJy1U6Huz684CtZE
Follow DJ Fruit Salad:
https://www.instagram.com/djfruitsaladofficial/
Sponsored byThe BUSY School
This episode is brought to you by The BUSY School— a network of special assistance schools for Year 11 and 12 students who've disengaged from mainstream education. Small classes, real industry connections, and completely free for students.
If you know a young person who needs a different kind of school, The BUSY School could be exactly what they're looking for. The BUSY School is part ofThe BUSY Group — an Australian not-for-profit approaching its 50th year, operating across Australia, New Zealand and the UK.
Find out if there's a BUSY School near you at busyschools.edu.qld.au
Supported by
The Design & Technologies Resource Site
An Australian platform built to help creators, educators, and podcasters increase their visibility and connect with Design & Technologies educators.
https://andacod.com.au/
TeacherPD Australia
https://teacherpd.com.au/
Australia's Premier Teacher PD Directory