What if best practices are anything but? They’re not only overrated, but counterproductive?

We won’t mince words. We’re talking about mainstream Employer Branding.

Employee Value Propositions, employee profiles, "culture" posts...there's a long list of traditional EB content that takes time away from stuff that actually drives interest from job seekers.

So out with the old and in with the new. Nate Guggia and James Hornick covered exactly what you should stop worrying about in the latest episode of The Employer Content Show, Episode 25 "Is Employer Branding Just A Bunch Of BS?"