When we talk about fertility care, we often focus on the patient experience—what it’s like to navigate appointments, insurance, cycles, and emotional ups and downs. But what happens when we zoom out?

In this episode of Fertility Café, host Eloise Drane sits down with Griffin Jones, founder of Inside Reproductive Health, to explore what’s really happening behind the scenes of the fertility industry. From private equity takeovers to digital automation and AI-driven care, Griffin breaks down the trends shaping the future of IVF, patient access, and provider autonomy.

He also shares how he went from generalist marketer in Buffalo, NY to creating the leading trade media company in the fertility field—one that now serves clinics, labs, executives, and innovators across the globe.

Whether you’re a fertility patient, donor, surrogate, or someone working in the industry, this conversation offers a rare and honest look at the systems shaping reproductive care—and what needs to change for the better.

You’ll Learn

About Our Guest

Griffin Jones is the founder of Inside Reproductive Health, a trade media company serving the fertility industry. He began his journey in marketing, helping small clinics with branding, websites, and video before expanding into podcasting and industry journalism. Today, his platform covers the business, clinical, and policy trends shaping reproductive health care across the U.S. and beyond.

Griffin also hosts the Inside Reproductive Health podcast, where he interviews key players—from embryologists and clinic execs to policymakers and startup founders—about the future of fertility medicine.

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