ARTS Redefined

Is Fundraising an Art? Matt Hugg on Creative Strategies for Arts Nonprofits


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Is it possible for arts fundraising to be its art form?

In this episode of ARTS Redefined, Angela Meleca is joined by Matt Hugg—founder of Nonprofit.Courses and expert in nonprofit fundraising. Together, they challenge conventional approaches to development and explore how creativity isn’t just for the stage or the canvas—it’s the secret weapon in donor relationships, storytelling, and fundraising.

If you're an arts leader tired of transactional fundraising and ready to connect more authentically with your supporters, this conversation is a must-listen.

You’ll learn:

  • Why creativity is your fundraising superpower

  • How to reframe “non-arts” work as creative work

  • Common disconnects in data, relationships, and storytelling

  • A mindset shift that can transform your development strategy

Relevance isn’t reserved for your programming—it belongs in your fundraising too.


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ARTS RedefinedBy Angela Gardner Meleca

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