In episode 46 of the Customers Who Click podcast, I had a fantastic chat with Damien Roux about gamification.

You probably already know that engaged customers are loyal customers. While tools such as email are awesome for inspiring brand-to-customer communications, there are other options that can either amplify our current customer engagement and gamification is high up on that list.

The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well.

And the best part? You customers want to be engaged. They want these interactive experiences which may give away personal data to a brand, but as long as it's clear what that will be used for, and the business does in fact use it in that manner, no one really minds sharing it.

One thing to keep in mind though is that gamification is so much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone involved.

Damien is the Chief Executive Officer of Drimify, a digital marketing agency focusing on improving user experience