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In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI.
The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your website at all. It's not live, but it's a signal. Cassie explains why content specificity and structure matter more than ever, and how the FSA Framework applies directly.
In this episode, you'll learn:
- What Google's AI-generated landing pages patent actually describes and what it signals about the future of search
- Why brands with vague, generic landing pages are most at risk, and what to do about it
- How content specificity and the FSA Framework protect your visibility, whether this patent ships or not
- What Perplexity Computer is, how it orchestrates 19 AI models into a single workflow system, and why it matters for marketers
- Why Perplexity dropping ads while ChatGPT adds them tells you something about the evolving AI search landscape
- What OpenAI changed in GPT-5.3 Instant to fix the overly therapeutic tone that drove users away from ChatGPT
- Why staying current on how AI models shift in personality—not just capability—matters for your content strategy
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Download Freshness, Structure, Authority: The Framework for AI Search Visibility:
Amazon
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
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By Cassie ClarkSend a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI.
The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your website at all. It's not live, but it's a signal. Cassie explains why content specificity and structure matter more than ever, and how the FSA Framework applies directly.
In this episode, you'll learn:
- What Google's AI-generated landing pages patent actually describes and what it signals about the future of search
- Why brands with vague, generic landing pages are most at risk, and what to do about it
- How content specificity and the FSA Framework protect your visibility, whether this patent ships or not
- What Perplexity Computer is, how it orchestrates 19 AI models into a single workflow system, and why it matters for marketers
- Why Perplexity dropping ads while ChatGPT adds them tells you something about the evolving AI search landscape
- What OpenAI changed in GPT-5.3 Instant to fix the overly therapeutic tone that drove users away from ChatGPT
- Why staying current on how AI models shift in personality—not just capability—matters for your content strategy
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
Download Freshness, Structure, Authority: The Framework for AI Search Visibility:
Amazon
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/