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If Google recommends that you switch from phrase match to broad match with Smart Bidding strategies, don’t ignore this. We strongly advise broad match for optimal performance – and here’s why.

Google recommending broad match instead of phrase for smart bidding. Mike, this is something which you need to test. I would test it. We are getting more and more better results using the broad match as well. So don't dismiss it. That's what I'm going to say. Because yes, going back two or three years I would have said stay away from broad but not anymore. The algorithm and AI is getting better and better. So don't dismiss that.

Try it and see what I mean. Just put in a different set them up in a different campaign with its own budget so it doesn't affect your current one and it brought is going to eat up the budget anyway so it won't interfere with your current one and see what happens. And then again, as I said earlier on, be very aggressive with search terms which are not relevant to your product or service. Throw them into the negative list.