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Are single keywords ad group strategies working well nowadays? No, so this is what you're referring to as SKAGs. Single keyword ad groups it doesn't we have stopped working on these for about three years now if not more. From the time when the exact match weren't exact match anymore.

So it is a complete waste of time to create SKAGs and it's just too much work and that's what I would say. So, I wouldn't bother. Group them together because the algorithm needs more data, right? Group them together, keep them just like as I showed you earlier on and with the example of the physios near me, physiotherapist near me, theme them properly, group them together and you should have good results and less work.