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Google’s latest AI overviews are making it harder than ever to drive organic traffic to your website. Instead of sending users to blogs and independent creators, Google is stealing content directly from sites, repackaging it with AI, and serving it at the top of search results. Meanwhile, YouTube—the platform Google owns—is doing the opposite. YouTube is actively boosting smaller creators and making it easier for videos to reach new audiences.

In this episode, Eric dives into:

• How Google’s AI overviews are cutting independent creators out of search results.

• Why YouTube is pushing small creators forward while Google throttles organic reach.

• The paradox of Google’s approach to AI and why it matters for content creators.

• Why now is the time to shift your focus from blogging to video content.

If you rely on Google for traffic, this episode is a must-listen.

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How Google’s AI Overviews Are Stealing Content

• Google’s AI overviews summarize content directly in search results, pulling from independent blogs and sites.

• This means fewer people are clicking through to original content, hurting creators who rely on search traffic.

• AI-generated answers are prioritized over linking to independent sources, making it harder for new sites to rank.

The YouTube Paradox: Why Video Is Thriving

• Unlike Google Search, YouTube is actively pushing good content forward.

• Smaller channels are getting boosted in the algorithm, giving new creators a real shot at growth.

• YouTube’s recommendation system rewards watch time and engagement, making it an opportunity for creators to thrive.

Should You Pivot to Video?

• If you’re just starting out, video might be a better bet than blogging.

• Blogging still has value, but AI-driven search results are making it harder to break in.

• YouTube wants creators to succeed because more views = more ad revenue.

• Investing in video now could help future-proof your content strategy.

What’s Next for Independent Creators?

• Google’s AI-driven changes could lead to a walled-off internet where only major media brands dominate.