B2B Better

🎙️ Is Hubspot the Best Platform for B2B? w/ Ali Schwanke


Listen Later

Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

Sign up below for free.

In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.We talk about:

* Hubspot and why it - or a platform like it - is a MUST for young marketing teams

* The disadvantages of using a 'Frankenstein's monster' technology stack

* Building an air-tight lead scoring system that'll help you measure channel ROI

This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.This is real advice for the everyday B2B marketer who wants to be better.You can follow Ali here: @alischwankeOr watch her Hubspot Hacks series here.You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
...more
View all episodesView all episodes
Download on the App Store

B2B BetterBy Jason Bradwell 👋