Be sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-ai

Join Ben Wiggins with Kenan Rappuchi and Caleb Palka as they lay out a practical framework for using HubSpot to shorten sales cycles and build real pipeline quality. They show how four foundations, clean data, key properties and lists, disciplined workflows with lead scoring, and an AI enabled platform, work together to move from noise to outcomes.

In this episode, the team explains what makes CRM data trustworthy, why inputs and exit criteria matter most, and how tight qualification protects your team from bloated projections. They highlight the key objects and fields you must define, simple checkpoints for forecast hygiene, and the role of first call advantage in scaling without ballooning overhead.

You will also hear how to apply Sellerant’s Growth Acceleration Starting Grid to assess where you are today, identify gaps in message, market, or process, and set clear steps to hit your revenue goals. They touch on Breeze AI as an agent layer that acts on CRM data to surface next best actions and reduce manual work.

If you are a founder, operator, or sales leader who wants clarity, cleaner data, and faster decisions, this episode gives you the tools to stop guessing and start projecting with confidence.

https://hubs.ly/Q03ScJFV0

Host: Benjamin Wiggins

Guests: Kenan Rappuchi, Founder & CGO of Sellerant | Caleb Popelka, Director, Hubspot Growth Systems at Sellerant

Time Stamps:

(00:00 - 00:26) Why HubSpot

(00:26 - 01:04) Show Open

(01:04 - 02:05) Market Position

(02:05 - 02:44) Startup Discounts

(02:44 - 03:47) Goal First Setup

(03:47 - 04:49) Properties First

(04:49 - 05:55) Success Checklist

(05:55 - 08:33) Breeze AI

(08:33 - 10:38) Help and Offers

(10:38 - 12:52) Pitfalls and Fixes

(12:52 - 15:11) Event Invite