The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?

On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(1:47) How can brands decide if in-housing will work for them?

(16:38) What trends should marketers be getting excited about?

(25:01) PMW's Resell Me a Pen Challenge

~ Further reading ~

Puregym, McDonald’s, Toyota, James Villas and Crunch Fitness: Top 5 performance marketing campaigns

Team of the Year winner: PureGym

Almost half of marketers now contact their agencies ‘less than once a week’

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