The IAB UK Podcast

Is in-store media the real deal?


Listen Later

Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right?


In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself.


From programmatic pipes to power at-shelf personalisation, they explore where the overlap with digital out-of-home ends, what brands are getting right (and wrong) and how to unlock smarter, more joined-up campaigns in the aisles. Expect punchy perspectives, a few acronyms and a reality check on what in-store screens can really deliver.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The IAB UK PodcastBy IAB UK


More shows like The IAB UK Podcast

View all
Football Weekly by The Guardian

Football Weekly

2,511 Listeners

Table Manners with Jessie and Lennie Ware by Jessie Ware

Table Manners with Jessie and Lennie Ware

1,592 Listeners

Happy Place by Fearne Cotton

Happy Place

1,168 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

Katherine Ryan: Telling Everybody Everything by kathbum

Katherine Ryan: Telling Everybody Everything

617 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

998 Listeners

The Overlap by The Overlap

The Overlap

278 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,289 Listeners

The News Agents by Global

The News Agents

983 Listeners