The IAB UK Podcast

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age.

From creating meaningful content across diverse topics like sports, entertainment, and finance to leveraging data in both advertising and editorial, The Sun is committed to keeping its readers informed and entertained. Hear how the brand builds distinct communities, embraces innovation and balances engaging content with responsible journalism. Plus, learn about the exciting prizes on offer at the upcoming Upfronts, including a chance to win tickets to Oasis at Wembley.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024

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Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards.

With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast charts, the impact of this format on news consumption, the hot topic of subscription models and how visualized podcasts are changing the podcast game. And, as an added bonus, Adam shares his own go-to podcasts and what he’s pressing play on right now. 

Book Digital Upfronts 2024 here: www.iabuk.com/digital-upfronts-2024

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Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads.

To kick off Season 16 of The IAB UK Podcast, we turned our attention to attention with a live recording from August's Last Thursday Club. Pat Hann, Ad Tech Manager at IAB UK, was joined by GumGum’s Peter Wallace, Allwyn UK’s Rachel Moss and Meta’s Rob Smallwood to discuss why attention is so tricky to scale up, the difference between good and bad attention, and how we marry the metric with current sustainability efforts.  

Read more about the IAB's work on attention at https://www.iabuk.com/attention

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This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election campaign so far.

In this conversation, they get into what's defined the campaign, the immediate priorities for an incoming Labour government, comparisons with 1997 and what the next government could mean for digital advertising and IAB UK members.

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This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself.

In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.

Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024

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Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

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On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how brands can navigate influencer partnerships with players and content creators, how they can use live data to really capitalise on the big moments and how those with much smaller budgets can still have an impact. 

Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.

Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend

Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week.

Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqs

Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans?

In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand.

Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guide

Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

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