What’s broken in creator marketing – and how do we fix it?

In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.

They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you’ve ever struggled to wrangle creator content (or understand what it should cost), this one’s for you.

10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktok

Book Engage 2025: https://www.iabuk.com/events-training/engage-2025

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The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.

They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you’ve already taken part or are looking to strengthen your DEI strategy, this conversation offers plenty of practical takeaways.

Find our IDE hub here: https://www.iabuk.com/diversity

Learn more about All In here: https://advertisingallin.co.uk/

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This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity.

Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.

Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

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In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.

Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it’s a deep dive into the trends shaping digital ad investment.

Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!

Explore Adspend here: https://www.iabuk.com/adspend

Book Engage now: https://www.iabuk.com/events-training/engage-2025

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In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership.

Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares how his neurodivergent traits have become assets in his advertising career - and how his love of sci-fi, music and collaboration helped him find his voice.

Book Engage 2025 tickets here: https://www.iabuk.com/events-training/engage-2025

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This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.

Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672

Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

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* Trigger warning: suicide is covered in this conversation.*

Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.

Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.

The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth.

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Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.

At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.

Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban

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In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.

From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.

Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising

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IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future.

Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's Emma Newman. Plus, if you haven’t already, don’t miss our earlier episode featuring Baroness Nicky Morgan, where she shares her fascinating journey from corporate law to the House of Lords: https://open.spotify.com/episode/11Md0PFWQKmL0Co6Tybhzp?si=0jgpz2H7Sv2eIwQj1qoT4Q

Catch up on all of the highlights of Leadership Summit 2025 via our website: https://www.iabuk.com/leadership-summit-2025

Thanks again to our podcast sponsor, Happydemics!

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