In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ranging conversation on the future of advertising, media and technology.

As one of the industry's most influential figures, Sir Martin shares his perspective on the trends reshaping the marketing landscape, from the rapid rise of AI and changing consumer behaviours to the evolving relationship between brands, platforms and agencies.

Together, they discuss the opportunities and challenges facing businesses today, how marketers can navigate an increasingly complex media environment, and what the industry needs to do to remain competitive in an era defined by innovation and disruption.

Recorded live at SXSW London, this episode offers a candid look at where advertising is heading next, and the forces that will shape its future.

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