In this episode of the Author Culture Podcast, Janeen Ippolito discusses how to identify whether a genre is a fleeting trend or has the potential for long-term success. She emphasizes the importance of understanding market data, connecting genres to reader needs, and recognizing timeless elements in storytelling. The conversation explores successful genre mashups and the evolving landscape of publishing, particularly in the indie author space.

Takeaways

• You're not supposed to chase trends
• Understanding market trends requires long-term study
• Data from the past can inform future genre viability
• Genres that combine well-loved elements have better staying power
• Connecting genres to reader needs is crucial for success
• Timeless elements in stories can indicate longevity
• Fairy tale retellings are a mainstay in publishing
• Indie authors have changed the publishing landscape
• Genres can fluctuate but loyal fan bases remain
• Consider multiple factors before investing in a new genre