The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Should you run a Discovery campaign without conversion history for eCommerce? The Discovery ads have nothing to do with conversion history. Here’s more on that.

If the account has no conversion history, is it good to run Discovery ads for e-commerce? The Discovery ads has got nothing to do with conversion history because Discovery is, as the name suggests, really top of the funnel campaign to get to know your audience needs to know you and your brand. So the aim of the discovery campaigns is not to get actual conversions, but to get eyeballs and impressions on your brand, which could be a video or display or campaign or whatever like that.

So again, you are mixing the goals for the campaigns. You will have different campaigns for conversions. Right? So these metrics for Discovery would be impressions, CTR, clicks and so on. Those kinds of metrics. view rate, video, how many people viewed your video and so on. How many subscribers? Did you gain all of these micro-conversions? Then you have other campaigns, which is for actual conversion, which is the purchase.