Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Friday, November 8, 2024. This is Nelson John, let's get started.

One of India's marquee airlines finally ended its journey yesterday. The Supreme Court ordered the liquidation of Jet Airways, ending a long quest for survival. Krishna Yadav writes that the Jalan Kalrock Consortium had failed to meet obligations such as infusing ₹350 crore and settling worker dues, leading to this decision. Jet Airways has been bankrupt since April 2019. Krishna adds that this case has raised concerns about the effectiveness of India’s Insolvency and Bankruptcy Code, particularly regarding airline insolvencies.

Have you ever thought why we get pizzas and groceries in 10 minutes, but not life-saving medicines? That might change soon. Jessica Jani writes that companies like Tata 1mg, PharmEasy, and Apollo 24/7 are piloting ultra-fast medicine delivery services. 1mg is collaborating with fellow Tata brand BigBasket for quick delivery in select cities, while Apollo 24/7 has launched a 19-minute delivery in major markets. Swiggy is also partnering with PharmEasy for under-10-minute deliveries in Bengaluru. However, inventory management, medicine storage, and regulatory compliance are big challenges. 

In a surprise decision, the government announced that it will stop paying interest on National Savings Scheme accounts from October 1. This means that both principal and interest will be taxable on withdrawal. Aprajita Sharma spoke to NSS holders who expressed concerns about the negative impact on their tax liabilities as senior citizens. The sudden change has also prompted calls for the government to reconsider its decision, and offer tax relief or alternative investment options. This move undermines trust in small savings schemes, and it also triggers fears about the stability of other savings products like the Public Provident Fund.

A day after the big result, we're still assessing the implication of Donald Trump's victory. Shouvik Das writes that Trump's pro-business and anti-regulations will be favourable for Big Tech companies like Twitter and Meta. These companies have faced some issues in India as well as Europe, where they are under scrutiny for their trade practices. Lawyers and policymakers that Shouvik spoke to told him that Trump's backing could ease their worries in India, which has often been tough on Big Tech's practices so far.

For most, homes are private spaces. It's where you come to relax, take a breather, and sometimes escape from the outside world. Not for influencers, though: Pratishtha Bagai writes about content creators who share tours of their homes on social media. House tours have become a major "self-expression trend", as Pratishtha writes. Experts suggest this fascination reflects aspirational consumer behavior. Viewers seem to be actually influenced and inspired to recreate the aesthetics of their favorite influencers in their own homes, irrespective of the high costs involved in such a practice. 

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