It’s a crazy time to be in business, banks are collapsing, interest rates are still increasing and inflation is still on the rise. Maybe its time to diversify your career. Investors are ramping up to take advantage of this economic climate because this is where the money is made. Three Things You’ll Learn in This Episode How can your site convert clients? How to generate more referrals. What being authentic looks like in the marketing world. Resource Check Out Tom’s Group Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: What’s up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. Oh, holy crap, is there some news out in the world today, bank failures SVB, the markets shifting high interest rates, what’s going on? Welcome to the show, folks, if you have not been in one of these before, the reality is these are the opportunities that people in the real estate business in the industry wait for, because there’s a tremendous amount of opportunity anytime there’s a paradigm shift within the marketplace. And if you’re a real estate agent, if you’re a lender, what we’re going to be chatting about today is why and how you should be putting on your damn investor hat on because the best deals in the real estate market are not had when everyone else is buying a bunch of houses, and they’re paying peak values, the best deals are had when no one’s buying, because that’s when you buy at bottom. And we’ve seen this happen before about 10 years ago, give or take a little bit longer than that. And I’m not saying it’s gonna be that big and bad. But I am saying that if you’re an agent, you need to diversify. I see people going to sell solar right now I see people going to do so many different things. And one of the things that should always be something an agent, and most people in this business graduate towards is becoming an investor themselves. I mean, you come across these opportunities on a daily basis, why the hell are you passing those opportunities to other people versus just taking them on yourself and building wealth for your family. And be honest, you didn’t get into this business to sell houses your entire lifetime you got in this business to build wealth, and be in the know, and leverage your knowledge to create whatever wealth it is you want. So what we have today is that so we’re gonna be chatting about how do you become an agent investor? How do you become an How do you go from agent to investor? And how do you become an investor friendly, you want to be investor friendly, because who’s gonna be buying in this next coming market, I’m gonna be primarily a lot of investors. That’s why you wanna become investor friendly. And whether you’re working with them, or you’re taking them down yourself. It’s a, there’s a shortage of the amount of agents that really are investor friendly, and therefore there’s a high demand for him. So we bring on a return guest. Coming back onto the show. And this is his niche. He’s an investor. He’s an agent, and I want to see exactly what he’s doing and how he’s doing it. So without further ado, let’s go ahead and welcome Tom to the show. Tom. What’s up, dude? Not too much. Thanks for having me on. Definitely interesting times right now for sure. Why don’t you tell everyone who you are, where you’re at what you’re doing. And then I got all kinds of questions for you. Yeah. So again, my name is Tom caffarel. I got started, like a lot of people as a real estate agent. And it really wasn’t until I started investing in real estate that I got traction when I was an agent, like a lot of agents, I was on what they call the real estate rollercoaster, which is like, I’d have a really, really good month, make 10 or 15, or $20,000, think I’m going to make a million bucks that year, then not sell a house for two or three years. And I went through that for a while where it was just like, I feel really good didn’t have anxiety that I was never going to have another deal again. And it wasn’t until I did my first investing deal a wholesale deal, where I made $115,000 That really, my perception about what can be done in real estate has changed. Since then, I’ve fixed and flipped over 1200 homes, I’ve got a 300 unit rental property portfolio, I’ve got a real estate brokerage that focuses on helping agents achieve financial freedom through investing in real estate. And really my main motto for kind of what you alluded to is like sales will make you a living, you can make good money as an agent, but investing will make you wealthy. And as a broker owner, every agent that walks through the door tells me they got into it, they got into being an agent because they want freedom. Yet, most of the time, they’re running around like a chicken with their head cut off. If one of their buyers wants to see a house 200 miles away from where they’re sitting, they’re gonna jump the next day to go there, whether they’re going to make money on it or not. So it becomes one of these things where you think you’re getting into real estate for freedom. But a lot of agents never achieve it because they never invest. And you alluded to, you know, selling solar, and all of these other things that people do. You don’t need to do that if you have one or two or three cash flowing property. So there’s a lot of unique strategies that we use in

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