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Is It Time to Consider a Fractional CMO with Roshni Wijayasinha
Startups and small businesses can’t always afford a CMO, and it’s up to founders and CEOs to fill in the gaps.
But what does that cost the company? Can a young business afford distracted leadership? Can you put a value on outsourcing the right expertise?
Roshni Wijayasinha knew finance wasn’t for her. She tried sales, but in the end, excelled in marketing. She leveraged her creative skills and made an impact at large tech giants, Sony and Microsoft. Later, she took on several leadership roles but gave up her CMO position at Foxquilt to found her own agency.
Today at Prosh Marketing, Roshni’s aim is to apply the lessons she’s learned throughout her career. She offers services to startups and SMBs using a fractional CMO model.
Trevor & Roshni talk about flexibility and cross-functionality in marketing.
They draw on the pandemic to demonstrate how businesses can use changes in consumer behavior as opportunities to re-address their value propositions and pivot into new spaces.
🍋 How can you connect with the consumer in an authentic way?
🍋 How can you give the consumer the attention they are looking for?
Roshni’s fractional CMO model offers startups and SMBs full marketing services but at a fraction of the cost of an in-house team.
But how do you know it’s time to outsource? Roshni first:
🍋 Evaluates a team’s structure and core values, and then
🍋 Evaluates what skills will be needed to execute a strategy.
Our guest tells us that leveraging experts in your community means faster, better results. But only if they’re able to incorporate your company’s values into their work.
Learn how re-evaluating your marketing strategy can push your business in the right direction.
Just hit play.
And if you still can’t get enough of our content, click one of the links for more:
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates
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By Lemonade The Agency
5
22 ratings
Startups and small businesses can’t always afford a CMO, and it’s up to founders and CEOs to fill in the gaps.
But what does that cost the company? Can a young business afford distracted leadership? Can you put a value on outsourcing the right expertise?
Roshni Wijayasinha knew finance wasn’t for her. She tried sales, but in the end, excelled in marketing. She leveraged her creative skills and made an impact at large tech giants, Sony and Microsoft. Later, she took on several leadership roles but gave up her CMO position at Foxquilt to found her own agency.
Today at Prosh Marketing, Roshni’s aim is to apply the lessons she’s learned throughout her career. She offers services to startups and SMBs using a fractional CMO model.
Trevor & Roshni talk about flexibility and cross-functionality in marketing.
They draw on the pandemic to demonstrate how businesses can use changes in consumer behavior as opportunities to re-address their value propositions and pivot into new spaces.
🍋 How can you connect with the consumer in an authentic way?
🍋 How can you give the consumer the attention they are looking for?
Roshni’s fractional CMO model offers startups and SMBs full marketing services but at a fraction of the cost of an in-house team.
But how do you know it’s time to outsource? Roshni first:
🍋 Evaluates a team’s structure and core values, and then
🍋 Evaluates what skills will be needed to execute a strategy.
Our guest tells us that leveraging experts in your community means faster, better results. But only if they’re able to incorporate your company’s values into their work.
Learn how re-evaluating your marketing strategy can push your business in the right direction.
Just hit play.
And if you still can’t get enough of our content, click one of the links for more:
🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/
🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/
🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/
🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates
🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates