In this edition of ReachRight Mailbag, we’re digging into one of the most debated questions in ministry today:

Should churches really want to grow? Is growth biblical—or are we just chasing numbers?

Plus, we’ll tackle some other great listener questions—from generational gaps in online giving to small church websites, managing the Google Ad Grant, and whether Spotify is secretly your next best social media platform.

Let’s get into it.

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Table of contents

• Is It Wrong for Churches to Want Growth?
• How Should Churches Bridge the Age Gap in Online Giving?
• What Does a Small Church Really Need on Its Website?
• Should Churches Manage the Google Ad Grant or Hire Help?
• Does Spotify Count as a Church Social Media Platform?
• Wrapping It Up
• More Resources on Church Marketing

Let’s start with the big one.

A listener wrote in and asked, “Is it wrong for churches to want growth?”

It’s a fair question—and one that taps into deeper issues of mission, marketing, and biblical priorities.

Here’s the truth: Wanting your church to grow isn’t wrong. But why you want it to grow? That matters a lot.

If you want growth so you can build a platform, stroke your ego, or compete with the church down the street—yeah, that’s a problem. But if your heart is to see more people hear the Gospel, find community, and grow in Christ? Then growth is a natural and healthy goal.

Let’s be real: The early church exploded with growth. In Acts 2, we’re told that “the Lord added to their number daily.” Jesus’ command was to “go and make disciples of all nations”—not just maintain a faithful few.

That means it’s not just okay to grow—it’s part of the mission.

Here’s where digital outreach and church marketing come in. These tools aren’t about manipulation. They’re about helping people find your church and hear the message of Jesus in a noisy world.

So no, it’s not wrong to want growth. What’s wrong is ignoring the opportunities God has given us to reach more people.

This is a question we get a lot: “Older people don’t want to give online. Young people don’t carry cash. What are we supposed to do?”

It’s the great generational divide—and yes, it shows up in the offering plate too.

Here’s the key: It’s not about forcing everyone into the same giving method. It’s about offering options so everyone can participate.

Older generations often prefer checks, envelopes, and in-person giving. And that’s totally valid. But don’t assume they’ll never go digital. With a little education and some easy tools, many older members can and do adapt.

Younger generations? They live on their phones. Venmo, Apple Pay, text-to-give—this is how they operate.

So here’s what we recommend:

The goal isn’t to drag everyone into the digital age. It’s to remove barriers to generosity for every generation.

Another great question came in from a small church leader: “We don’t have a lot of time or money—what do we actually need on our website?”

First off, we love that you’re asking. Because even the smallest churches deserve a solid digital front door.

Here’s the deal: You don’t need a fancy, 20-page mega-site. But you do need a website that’s:

If we had to boil it down to the essentials, your website should include:

That’s it. Don’t let perfect be the enemy of good. Even a simple, mobile-friendly site can make a huge difference.

Think of your website like your church sign in 2025. If it’s not visible and clear, people won’t come in.

Let’s talk strategy.

A listener asked, “Should we try to manage the Google Ad Grant ourselves, or hire someone to do it?”

Short answer: It depends on your time, your team, and your tech comfort level.

Here’s what you need to know:

The Google Ad Grant gives churches up to $10...