In this episode, I address course creators and coaches contemplating the effectiveness of launching as a growth pathway for the rest of 2024. 

I highlight the evolution of CEOs, businesses, and their audiences, and explore the importance of balancing business and personal growth. 

I propose a shift from hands-on involvement in launching to leveraging support systems, enabling entrepreneurs to focus on thought leadership, building brand authority and audience connection, and solving more sophisticated problems for the more advanced members of their audience and for the business on a whole. 

This approach can enable you to have your highest revenue launches ever without sacrificing your quality of life. 

00:00 Introduction: Is Launching Still Your Best Growth Pathway?

03:17 Evolving Business and Audience

06:13 Rethinking Your Launch Strategy

08:14 The Role of Support Systems

10:29 Deciding Your Role in the Business