Kayla Parker, Creator Manager at Zalando, joins Janine Matos to explore the innovative and fast-evolving world of creator live-streams in fashion and lifestyle e-commerce.

Kayla shares how live streaming is a marketing space full of opportunity, and she unpacks successful formats, important metrics and data, and new ways to engage audiences. 
From finding the right creators with strong storytelling skills, to navigating the technical realities of live production, she explains why preparation, on-the-spot decision making, and team collaboration are key to success.

While live-streaming is all about experimentation, teamwork, and the excitement of building something new, Kayla’s three Pieces of Me reflect the power of cultural connection; from literature, to fashion to French Toast Casserole.

For more information on jobs like Kayla’s go to jobs.zalando.de