Liverpool is famous all around the world as the birthplace of The Beatles - but it’s something the city hasn’t always taken advantage of.


While there are plenty of places where fans can indulge their passion for the band, there is plenty more the city could be doing to benefit from the Beatles connection.


Our guests this week have strong opinions on what Liverpool should be doing to attract tourists and give them an experience they will never forget.


They are Liverpool native, Kevin McManus, head of UNESCO City of Music, who is tasked with drawing up a music strategy for the city, and Kenneth Womack, who was in Liverpool to give advice based on his own involvement in the Bruce Springsteen Archives and Center for American Music in New Jersey.


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