This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

We're back with a new season - focusing on everything customer loyalty.

Ineffective loyalty programmes are a real budget drain. Relying on a one-size-fits-all approach means retailers are missing an opportunity.

This episode digs into decision intelligence and how it can drive real customer behaviour change. We're arguing it's the future of loyalty.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: [Book] How Brands Grow: What Marketers Don't Know by Byron Sharp