Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.

Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/

Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop

Key Takeaways

- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.

- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.

- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.

- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.

- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.

Important Links:

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👉 Website: https://www.funkymarketing.net/funky-marketing-show/

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👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

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#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork