In this week's Master B2B Friday 15, Andy & Brian discuss: 
 
- What the unemployment numbers mean for digital investments.
- Why personalization is so much more challenging in B2B than in B2C.
- How you define "the customer" in B2B will define what types of personalization you actually need.

In this week's Master B2B Friday 15, Andy & Brian discuss: - What the unemployment numbers mean for digital investments. - Why personalization is so much more challenging in B2B than in B2C. - How you define "the customer" in B2B will define what types of personalization you actually need.

In this week's Master B2B Friday 15, Andy &amp; Brian discuss: 
 
- What the unemployment numbers mean for digital investments.
- Why personalization is so much more challenging in B2B than in B2C.
- How you define "the customer" in B2B will define what types of personalization you actually need.

Is Personalization Possible in B2B Digital Commerce?

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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Is Personalization Possible in B2B Digital Commerce?

Is Personalization Possible in B2B Digital Commerce?

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